Unit 5 Discussion 1 Healthcare Market Segments

Unit 5 Discussion 1 Healthcare Market Segments

[u05d1] Unit 5 Discussion 1 Options Menu: Forum

Market Segments

Consider the Labor and Delivery offerings at St. Anthony Medical Center, and review last year’s Labor and Delivery statistics. Propose market segments for prospective Labor and Delivery consumers. For example: demographic attributes, payer source, and so forth.

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Response Guidelines

Respond to your fellow learners according to the Faculty Expectations Response Guidelines. Focus on comparisons between your proposal and his or hers. Is there a clear pattern? Is there anything you may have missed? Support your observations with evidence from St. Anthony Medical Center’s records or citations from your texts.

Resources

· Discussion Participation Scoring Guide.

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[u05d2] Unit 5 Discussion 2 Options Menu: Forum

Marketing Communication Channels

Concisely propose and justify marketing communication channels to reach potential St. Anthony Medical Center’s Labor and Delivery consumers: For example: Web site, social media, radio, TV, signage, health fairs and events, collaborative partnership JV ads, targeted mail out, free educational offerings, and so forth.

Response Guidelines

Respond to your fellow learners according to the Faculty Expectations Response Guidelines. Focus on any similarities or differences between your proposal and theirs. Do you see a pattern? If so, what is it? If not, what might that signify? Support your answers with citations from your texts.

Resources

· Discussion Participation Scoring Guide.

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[u06d1] Unit 6 Discussion 1 Options Menu: Forum

Marketing Plan Budget

Using a cost-benefit analysis tool, one example of which was presented in this unit’s Studies, construct a budget for the marketing promotion plan you proposed in Unit 5. List marketing interventions and reflect line items and costs associated with each. Next, determine monetary and other potential benefits. Examine costs versus benefits over a time horizon of 1–3 years. Make a recommendation, and support it with rationale. Post your budget draft here for comment.

Response Guidelines

Review the marketing strategy of fellow learners according to the Faculty Expectations Response Guidelines. Discuss one area of strength and 1–2 areas for improvement.

Resources

· Discussion Participation Scoring Guide.

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[u05d1] Unit 5 Discussion 1 Options Menu: Forum

Risk Financing Issues
In your initial post to this discussion, consider the role of a risk manager and select a topic related to risk financing. Specifically, identify a risk financing issue. This issue may be from a selected organization or from your workplace. As an example, you might select the issue of financing potential malpractice suits at a medical clinic. For this discussion:

· Provide a concise description of the issue and the organization.

· Discuss how you would identify and manage risk financing issues within this organization.

· Recommend two or three of the best options for risk financing for this issue as it relates to the organization in question.

In your initial post, include at least one APA-formatted in-text citation and accompanying, congruent APA-formatted reference. Your source can be a course textbook, assigned reading, or other scholarly source.

Response Guidelines
Respond to the posts of other learners according to the Faculty Expectations Response Guidelines. If possible, respond to one learner who has a perspective, background, or goals that are similar to yours, and to one learner whose perspective, background, or goals are different. Suggest additional aspects of the learner’s issue that should be considered, or provide another perspective on the risk financing options presented. Provide insights from your own experience or compare the learner’s post with your own.

Resources
· Discussion Participation Scoring Guide.

· APA Style and Format.

· Capella Library.

· How Do I Find Peer-Reviewed Articles?.

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[u05d2] Unit 5 Discussion 2 Options Menu: Forum

Quality Decision Making: Cost Identification

Select a relevant issue within your workplace or one from the course readings for which a cost-benefit analysis may be conducted. The cost-benefit analysis should include one of the following course-related topics: quality, patient safety, risk management, regulatory standards, compliance, or patient and stakeholder satisfaction.

For this discussion, identify the issue for which you will conduct the cost-benefit analysis and briefly describe the context for the issue. Then, apply the process from Plowman’s “Writing a Cost-Benefit Analysis” article to identify costs:

1. Make a list of all monetary costs that will be incurred upon implementation and throughout the life of the project. These include start-up fees, licenses, production materials, payroll expenses, user acceptance processes, training, and travel expenses, among others.

2. Make a list of all non-monetary costs that are likely to be absorbed. These include time, lost production on other tasks, imperfect processes, potential risks, market saturation or penetration uncertainties, and influences on one’s reputation.

3. Assign monetary values to the costs identified in steps one and two. To ensure equality across time, monetary values are stated in present value terms. If realistic cost values cannot be readily evaluated, consult with market trends and industry surveys for comparable implementation costs in similar businesses.

4. Add all anticipated costs together to get a total costs value. (Plowman, 2014)

Posts should be in outline form with at least one APA-formatted reference. The issue for the cost-benefit analysis must be clearly stated. Each of Plowman’s four steps for cost identification and quantification must be addressed in a succinct manner. The information and knowledge you gain in this activity will be used in the next unit.

Reference
Plowman, N. (2014). Writing a cost-benefit analysis. Retrieved from http://www.brighthub.com/office/project-management/articles/58181.aspx

Response Guidelines
Respond to the posts of other learners according to the Faculty Expectations Response Guidelines. If possible, respond to one learner who has a perspective, background, or goals that are similar to yours, and to one learner whose perspective, background, or goals are different. Provide feedback on what the learner did well and what could use improvement.

Resources
· Discussion Participation Scoring Guide.

· APA Style and Format.

· Capella Library.

· How Do I Find Peer-Reviewed Articles?.

· Writing a Cost-Benefit Analysis.

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