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PSY 801 – Program Evaluation in Clinical Psychology
At Grand Canyon University, Doctoral Learners:
Week 1 assignment solution
Social psychology research is based on developing answers to questions. What are some the processes social psychologists use to answer questions? Should the results of research be considered as the cause and proof of behavior?
Social psychology research is considered a creative endeavor. The process includes the researcher seeks and chooses an interesting topic, then takes the topic and turns it into a research question/hypothesis, and creates a study testing the chosen research question. The question, research, and data should all contribute to the knowledge of human behavior. The questions are answered through questionnaires, controlled environments, or even experimental conditions.
One of the basic messages of social psychology is that the situation is a powerful determinant of behavior and that its influence usually is not salient to the perceiver. Like the ordinary perceiver who commits the fundamental attribution error (Ross, 1977) by not giving sufficient weight to situational factors, the researcher who holds the method constant will not be in a position to give sufficient weight to method.
By using multiple methods, an investigator can detect these ‘situational’ factors and hopefully develop a deeper understanding of the phenomenon under investigation. Social psychologists tend to favor experiments because of their potential for high internal validity (that is, their capacity to determine cause–effect relations); however, internal validity is only one of many criteria that research should satisfy.
Even if internal validity were the only desideratum of research, the example of the objects in free fall shows that the use of a single paradigm, no matter how ‘clean’ from an experimental view, precludes complete understanding of a phenomenon.
Hogg, M. A., & Cooper, J. (Eds.). (2007). The Sage handbook of social psychology: Concise student edition. Thousand Oaks, CA: Sage. ISBN-13: 9781412945356.