Principles Of Persuasion

In the first 4 to 6 slides of your presentation you will need to:

• Summarize at least two previous research studies on persuasion.
• How were the principles studied?
• Was the research valid? Why or why not?
• What was learned through these studies that can be applied to the creation of the above PSA?

In your next 6 to 10 slides you will incorporate all you have learned about the art of persuasion to create your own PSA PowerPoint presentation to present to this organization that they will use to guide the filming of their video.

In this presentation you will need to:

• Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.
• Use at least two primary principles of persuasion within this presentation.
• In the final slide outline which two or more principles were used and why they were a good fit for this PSA.

Your total presentation should be a minimum of 10 to 16 slides (not including your title and reference slides). For your project you will need to be creative in the use of your graphics and fonts in addition to discussing and applying the principles of persuasion.

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