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Personality Test and the Representative Heuristics
Elliot Aronson
Timothy D. Wilson
Robin M. Akert
Samuel R. Sommers
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Library of Congress Cataloging-in-Publication Data Aronson, Elliot. Social psychology / Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers. — Ninth Edition. pages cm Revised editon of the authors’ Social psychology, 2013. ISBN 978-0-13-393654-4 (Student Edition) 1. Social psychology. I. Wilson, Timothy D. II. Akert, Robin M. III. Title. HM1033.A78 2016 302—dc23 2015016513
10 9 8 7 6 5 4 3 2 1
Student Edition ISBN-10: 0-13-393654-6 ISBN-13: 978-0-13-393654-4
Books à la Carte ISBN-10: 0-13-401239-9 ISBN-13: 978-0-13-401239-1
Personality Test and the Representative Heuristics
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To my grandchildren: Jacob, Jason, Ruth, Eliana, Natalie, Rachel, and Leo. My hope is that your capacity for empathy and compassion will help make
the world a better place.
—E.A.
To my family, Deirdre Smith, Christopher Wilson, and Leigh Wilson
—T.D.W.
To my mentor, colleague, and friend, Dane Archer
—R.M.A.
To my students—past, present, and future—for making coming to work each morning fun, educational, and unpredictable.
—S.R.S.
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iv
1 Introducing Social Psychology 1
2 Methodology: How Social Psychologists Do Research 23
3 Social Cognition: How We Think About the Social World 51
4 Social Perception: How We Come to Understand Other People 84
5 The Self: Understanding Ourselves in a Social Context 119
6 The Need to Justify Our Actions: The Costs and Benefits of Dissonance Reduction 157
7 Attitudes and Attitude Change: Influencing Thoughts and Feelings 188
8 Conformity: Influencing Behavior 226
9 Group Processes: Influence in Social Groups 269
10 Interpersonal Attraction: From First Impressions to Close Relationships 303
11 Prosocial Behavior: Why Do People Help? 344
12 Aggression: Why Do We Hurt Other People? Can We Prevent It? 375
13 Prejudice: Causes, Consequences, and Cures 413
Social Psychology in Action 1 Using Social Psychology to Achieve a Sustainable and Happy Future 455
Personality Test and the Representative Heuristics
Social Psychology in Action 2 Social Psychology and Health 476
Social Psychology in Action 3 Social Psychology and the Law 496
Brief Contents
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v
Preface xi About the Authors xvii Special Tips for Students xix
1 Introducing Social Psychology 1 Defining Social Psychology 3 Try IT! How Do Other People Affect your Values? 3
Social Psychology, Philosophy, Science, and Common Sense 4 How Social Psychology Differs from Its Closest Cousins 6
Try IT! Social Situations and Shyness 7
The Power of the Situation 9 The Importance of Explanation 10 The Importance of Interpretation 12
Where Construals Come From: Basic Human Motives 15 The Self-Esteem Motive: The Need to Feel Good About Ourselves 16
SuffERiNg AND SELf-JuSTifiCATioN
The Social Cognition Motive: The Need to Be Accurate 17 ExpECTATioNS AbouT ThE SoCiAL WoRLD
Summary? 20?•?Test?Yourself? 21
2 Methodology: How Social Psychologists Do Research 23
Social Psychology: An Empirical Science 24 Try IT! Social Psychology Quiz: What’s your Prediction? 25
Formulating Hypotheses and Theories 25 iNSpiRATioN fRoM EARLiER ThEoRiES and?ReSeaRch? •? hYpoTheSeS?BaSed? oN pERSoNAL obSERvATioNS
Research Designs 27
The Observational Method: Describing Social Behavior 28 eThnogRaphY? •? aRchival?analYSiS? •? limiTS? of ThE obSERvATioNAL METhoD
The Correlational Method: Predicting Social Behavior 30 SuRveYS? •? limiTS?of?The?coRRelaTional?meThod:? CoRRELATioN DoES NoT EquAL CAuSATioN
Try IT! Correlation and Causation: Knowing the Difference 33
The Experimental Method: Answering Causal Questions 34 independenT?and?dependenT?vaRiaBleS? •? inTeRnal? validiTY?in?expeRimenTS? •? exTeRnal?validiTY? in?expeRimenTS? •? field?expeRimenTS? •? ReplicaTionS? and?meTa-analYSiS? •? BaSic?veRSuS?applied?ReSeaRch
New Frontiers in Social Psychological Research 42 Culture and Social Psychology 43 The Evolutionary Approach 43 Social Neuroscience 44
Ethical Issues in Social Psychology 45 Summary? 48?•?Test?Yourself? 49
3 Social Cognition: How We Think About the Social World 51
On Automatic Pilot: Low-Effort Thinking 53 People as Everyday Theorists: Automatic Thinking with Schemas 54 Which Schemas Do We Use? Accessibility and Priming 56 Making Our Schemas Come True: The Self-Fulfilling Prophecy 58
Types of Automatic Thinking 61 Automatic Goal Pursuit 62 Automatic Decision Making 63 Automatic Thinking and Metaphors About the Body and the Mind 63 Mental Strategies and Shortcuts: Judgmental Heuristics 65
how?eaSilY?doeS?iT?come?To?mind??The?availaBiliTY? heuRiSTic? •? how?SimilaR?iS?a?To?B??The? REpRESENTATivENESS hEuRiSTiC
Try IT! reasoning Quiz 69
peRSonaliTY?TeSTS?and?The?RepReSenTaTiveneSS? hEuRiSTiC
Cultural Differences in Social Cognition 70 Cultural Determinants of Schemas 70 Holistic versus Analytic Thinking 71
Controlled Social Cognition: High-Effort Thinking 73 Controlled Thinking and Free Will 73
Try IT! Can you Predict your (or your Friend’s) Future? 76
Mentally Undoing the Past: Counterfactual Reasoning 76 Improving Human Thinking 77
Try IT! How Well Do you reason? 78
Watson Revisited 79 Summary? 80?•?Test?Yourself? 82
4 Social Perception: How We Come to Understand Other People 84
Nonverbal Communication 86 Try IT! Using your Voice as a Nonverbal Cue 87
Facial Expressions of Emotion 87 evoluTion?and?facial?expReSSionS? •? whY?iS?decoding? SomeTimeS?difficulT?
Culture and the Channels of Nonverbal Communication 90
First Impressions: Quick but Long-Lasting 93 The Lingering Influence of Initial Impressions 94 Using First Impressions and Nonverbal Communication to Our Advantage 95
Contents
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vi Contents
Causal Attribution: Answering the “Why” Question 97 The Nature of the Attribution Process 97
Try IT! Listen as People Make Attributions 98
The Covariation Model: Internal versus External Attributions 98 The Fundamental Attribution Error: People as Personality Psychologists 101
ThE RoLE of pERCEpTuAL SALiENCE iN ThE fuNDAMENTAL aTTRiBuTion?eRRoR? •? The?Two-STep?aTTRiBuTion? pRoCESS