Lateral Marketing Strategy Discussion

• Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
• Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.

Flag this Question Question 172 pts In a reanalysis of published studies, Twenge and Im (2007) found that for the time period 1958–2001, the need for social approval of people in the United States was negatively correlated with the U.S. violent crime rate during the same period (the correlation coefficient was –0.31). This correlation means that:
as the need for social approval went up, the number of violent crimes also increased.
the need for social approval prevented people from committing violent crimes.
the need for social approval spurred people to commit violent crimes.
as the need for social approval went up, the number of violent crimes decreased.

Flag this Question Question 182 pts Imagine that you’ve just read the results of a study that finds a positive correlation between gum chewing and life expectancy. Which of the following statements would be a statistically appropriate response to the results of the study?
You bemoan the possibility of living so long that you will have to chew lots of gum.
You become curious about what third variables might cause both increases in gum chewing and increases in life expectancy.
You purchase a lifetime supply of gum because chewing gum is good for your health.
You tell all your friends and family members to chew gum because it is good for their health.