EHS Home Health Care – Proposal outline

EHS Home Health Care – Proposal outline

EHS Home Health Care – Proposal outline

Executive summary:

• Service: Skilled Home Health services
• Location to be served: Denver Metro Area
• include market research for that area
• Consumer of service: Individuals and families in need of medical home health care referred by health care professionals; such as physicians, Attorneys, insurance companies and health care facilities.
• Initial office will be established in Aurora.
• Licensee: by the state of Colorado and our service will be reimbursed by Medicare, Medicaid and other commercial insurance.
• License process has been already initiated
• EHS is incorporated as a partnership. The primary founder, M.B, BSN, is a Nurse with experience in Skilled Home Health Care Services. The partnership will include a second co-Founder Partner, M.W, MBA/Health Care Administration with Prior Experiences of Billing Medicaid, Medicare and Commercial Insurances. The company plans on taking on debt in the form of a five-year loan, and has no plans for additional debt as growth will be financed mainly through cash flow. Our plan includes assumptions of 100% sales on credit, and sufficient cash on-hand at start-up to prevent any problems with cash flow.

Objectives:

• 100 home health care patients served by the end of first year
• 10 personal injury Case management clients served by the end of first year
• Respectable gross sales by the end of first year.
• 80 % of satisfaction rate

 

* please include graphs showing  sales, gross margin and net profit from years 1-3.

 

Mission:

• EHS value is to offer excellent and affordable home health care to individuals and families of Denver Metro Area. Our goal is to provide quick response to the needs of our patients, their families, and the communities we serve; abiding the state of Colorado rules and guidelines. Our core values are respect, care, love and compassion.

 

Company Summary:

• EHS is a new Home health agency in its start-up stages. It will be located in Aurora and will provide the following services to patients and clients from Denver Metro Area

–     Skilled Nursing

• Nursing Aide
• Occupation, Physical and Speech Therapy
• Personal Injury case management.

 

Company Ownership:

• EHS is Inc. owned and operated by M.B, BSN, and M.W MBA/Health care Administration.

Start up Summary

• The Start-Up below, indicates in detail those costs which include the following:
• BUSINESS DEVELOPMENT
• RENTAL EXPENSE
• OFFICE EQUIPMENT
• OFFICE SUPPLIES
• NURSING SUPPLIES

– Please include table .

 

* Estimate start up asset: $50,000

 

* Please do market research for the start up requirements and include table with $ amount.

Services:

• EHS offers premier home health care that includes skilled Nursing, CNA, OT, PT, ST. also Personal injury case management services, which include assessment, planning, resource linkage, reporting and professional services .

 

Market Analysis Summary:

 

Market Segmentation.

 

Target Market segment strategy

 

Service Business Analysis

 

Competition and buying patterns

 

Strategy and implementation summary

Competitive edge

Marketing Strategy

Sales strategy

Sales Forecast

Milestones

Management Summary

 

Personnel Plan

• Clinical Director- M.B
• Administrative Director: M.W
• Administrative assistant: E.W

 

Financial Plan:

* Start up fund: $50,000

Important Assumptions:

Break-even analysis

Projected Profit and Loss

Projected Cash Flow

Projected Balance Sheet

Business Ratios

Appendix